After updating and optimizing (SEO) my new client's e-commerce website, I started a Google Search campaign (SEM). That campaign was responsible for the initial uptick in sessions seen in the graph above. A few months later, the SEO started to bring in organic traffic and my client was at their production capacity, so we turned off the ads. Frosty went on to beat the previous year's peak-season sales by 53% organically.

Search Engine Optimization & Search Engine Marketing

Both SEO and SEM land your business in search results when someone Googles a product or service your offer. SEO is a process by which a website is optimized in order to attract organic, qualified traffic to its pages. SEM gets you into search results via precisely-targeted, paid ads.

SEO

The value of SEO is earned over time and needs to be cultivated now. SEO motivates your entire online presence from your site's URL structure and content to your Google Ads campaigns. I will write and/or edit SEO text, optimize your site for ease-of-use, produce video content and interpret analytics data in order to further refine the site.

SEM

While the SEO takes root, you can still show up in search results by running a paid search campaign. That's Search Engine Marketing and I recommend it in most cases. It's important to be there when someone searches for a product or service you offer. Powerful stuff.

Once the SEO kicks in, you can choose to continue to pay for ads or stop them, which I have done. The organic traffic we were getting was enough to keep my client at her production capacity without the ads, so we turned them off. Big savings for a small company.

Deliverables