Sign up for my half-day, introductory Online Marketing workshop for business owners.
The next workshop will be held in the Northcliff area on November 14 from 08h00 to 13h00.
Why small business owners?
While anyone who craves a better understanding of Digital Marketing will benefit from the workshop, my motivation is to empower business owners. I've met too many entrepreneurs who have been taken advantage of by "marketers" who either don't know what they are doing or simply don't do what they say they will do. I want to arm you with the information you need to make smarter decisions in your pursuit of profitable leads.
- A foundational understanding of Digital Marketing
- Readiness to execute your own organic marketing strategy
- A Google account + an indispensable local SEO tool!
What will be covered?
I will first explain, in general terms, how digital marketing works. Then I will go into more detail on the following:
Search Engine Marketing (SEM) – On-site SEO and paid search campaigns.
Google AdWords – I will introduce you to two campaign types (search and display) and discuss how they can be leveraged. FYI: It doesn't have to be expensive!
Social Media – How to build and engage your audience. How to target your ideal customer on social media with paid ads.
Email – Still the best!
Analytics – A data-driven strategy requires data!
The final hour or two will be spent preparing you to implement your own organic strategy and getting you set up with a Google goodie!