If your business doesn’t have an optimized (SEO) website, you are missing out on a lifetime of opportunity. Because, the sooner your site is up, the sooner it goes to work for you 24/7 and the sooner it starts growing alongside your business. Keep your site updated with business-relevant content and it becomes a record of your company’s activities, a testament to your experience and, therefore, a valuable marketing asset. But all of that takes time. Luckily, a website can also serve as the destination for an AdWords campaign.